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From January 20 to 23, Jardin d’Orante organized a street marketing operation in Paris to promote the launch of it’s « Croquez de l’Or » operation and its tasty pickle recipes prepared by Chef Marc Veyrat. For this event, we designed and realized the whole event strategy, logistics and technical management upstream and on site. We coordinated the event and our team supervised the animators on site and ensured the success of this beautiful activation. The « Croquez de l’or » operation of the Jardin d’Orante offered the opportunity for the participants to win 40 gold pickles for a 100,000 € value. During this four-day tour, a Bronk’s armored van, a mascot, and fund carriers traveled across Paris to distribute pickles to the public. To participate, people had to post a picture of the van or the mascot with the hashtag #croquezdelor on social medias. A beautiful operation that took place with humor for the happiness of pickles’s amators.