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For the second year in a row, the famous Marseille stadium “L’Orange Vélodrome” hosted a projection outdoor on May 17, 2019 and an exceptional device based on the Cannes Film Festival.
For the occasion, we help Orange brand to develop their digital and social media strategy. Our main goal was to promote “Orange Vélodrome makes its cinema”, a free event dedicated to a local, general public, family and intergenerational target.
- Realization of a digital recommendation
- Development of a specific digital strategy
- Realization of editorial calendars
- Facebook ads
- Developing an influencer strategy
- Identification & talent selection
This project was realized by the digital team of Cannes.